Sellers, pay a low total commission and get more out of your investment when listing with Reali. Experience selling with Reali. Here.

Real Estate Done Right
The formula for buying or selling a home just got a whole lot simpler.
Our Mission

Reali is all about change, thinking differently and fairness in an unfair world. We’ve created a unique real estate marketplace to bring Buyers and Sellers together around open communication and fair home prices. Our modern, innovative technology empowers and informs users while accommodating their mobile lifestyles.

Reali Beginnings

Our founders have spent the last two decades buying, selling, renting, building, managing and investing in virtually every type of residential and business structure. During this time, we learned a thing or two about the real estate system and came to the following conclusion: It had to change. We formed Reali to rebuild the system from the ground up. A new system, engineered around real information, real communication, real technology and real expertise. The result? Really happy Buyers and Sellers. You could say we’ve put the “real” back in real estate…Reali.

Our team

A Reali Great Team

Our goal when forming Reali was to blend the best in real estate and technology know-how to develop premium solutions and services for our customers. We aren’t just Real Estate Agents (™National Association of Realtors) who dabble in technology, or visa-versa. We are real estate experts and proven technologists working together to unveil a new paradigm for today’s Buyers and Sellers. Meet the team behind the curtain:

Our team Our team Our team

Team Reali

Amit Haller
Amit Haller
Co-Founder & CEO

Amit brings nearly three decades of leadership experience to Reali. His deep and unique background blends real estate, technology and entrepreneurship, positioning him perfectly to lead Reali’s efforts to re-define the real estate process. As Founder & CEO of Butterfly Investments in the United States and Israel, Amit has successfully acquired and currently manages a portfolio of over 800 residential units, with positive cash flow and high appreciation. Under Haller’s leadership, Butterfly deployed a high-tech business management style that utilized information technology systems to increase profitability and scalability, and provide real time data management. Prior to his work with Butterfly, Amit was Co-Founder & CEO of IXI Mobile (IXMO), an international organization that launched more than 10 mobile data device products internationally, and peaked at 250 employees with offices in Silicon Valley, Israel, Romania, Ukraine, UK, Taiwan and Korea. Earlier in his career, Amit was Founder & CEO of Butterfly Communications, a leading fabless chipset company that developed the first Bluetooth core technology and chipset. Butterfly was first to foresee the need for Fast Frequency Hopping technology in consumer products and created the world’s first cost effective chipset. Butterfly was acquired by Texas Instruments in 1999, which was the very first acquisition in the Bluetooth space.
Ami Avrahami
Ami Avrahami
Co-Founder & CPO

A law graduate and multi-disciplined professional, Ami has 15 years’ of experience in consumer-based Web/Mobile platforms and capital allocations. His innovation-driven and hands-on style is propelled by his experience co-founding and selling several successful companies. He is a savvy real estate investor and entrepreneur both in the domestic and overseas markets. As a Senior Partner at Butterfly Investments, in Israel and Dragonfly Group, LP, Ami set the direction, built the business culture and sets in place a commitment to outstanding service and return for investors. Ami also brings deep technology experience to Reali, having served as a CEO, Technical Product Manager and UI Consultant within the mobile, internet and gaming industries.
Aliza Peleg
Aliza Peleg

Aliza is a seasoned high-tech executive with over 25 years’ of experience combining technical, operational and leadership expertise, spanning large, medium, and start-up organizations. She brings general management experience that spans the value chain from offering definition, through go-to-market, business development and operations. Prior to Reali, Aliza was Co-Founder & CEO of Mapiphany, Inc., which offered a revolutionary solution to author, update and publish interactive maps for web and mobile devices. Earlier in her career, she served as General Manager, Workforce Optimization for NICE Systems, COO for PlanetSoho, Inc., and held lengthy leadership positions at SAP and Apple, where she was one of the early technologists responsible for evangelizing, growing and supporting the Mac Platform developer community.
Tal Yaniv
Tal Yaniv
Vice President of R&D

Tal has led Research & Development teams for over 17 years. He has extensive experience taking projects from vision and design through to working web and mobile apps. Prior to joining Reali, Tal was Vice President of Products for Witalize in Israel. There, he developed the Beecardia cardiac healthcare solution, which was based on small hardware ECG devices, cloud and mobile software. Prior to that, he served as Co-Founder and Vice President of R&D for AllofMe, LTD, a one-stop website for aggregating, sharing and managing personal digital assets. His early career included successful development of 3D and gaming technologies. Tal has also served as a lecturer for Tel Aviv University, instructing courses on interactive media programming, including Director, Lingo, Flash, ActionScript, JavaScript and ASP technologies.
Omer Malchin
Omer Malchin

Omer brings a rich degree of expertise in consumer branding and marketing to his work, along with notable achievements in the food and beverage, technology, and entertainment sectors. Omer is also the Founder and CEO of Moxie, a highly diversified marketing and branding firm, which offers a wide range of strategic and creative services as well as other essential features to create turnkey marketing experiences. Prior to that, Omer served successful terms as Vice President of Marketing for Contact Networks, Netflix and Pete's Brewing Company. He was also Brand Director for Diageo, the world’s largest wine and spirits producer, where he managed brands such as Baileys Original Irish Cream. Omer plays an active role in the Bay Area community, where he has volunteered for One Love Advocates, the San Francisco Food Bank, ICON, as a steering committee member, and the Holocaust Center of Northern California, where he formerly sat on the Board of Directors.

Join Our Team

Become a part of something different. An entirely new formula for real estate success, with a dash of reality sprinkled in for good measure. We’re looking for experienced real estate and technology professionals with an entrepreneurial spirit and the desire to affect people’s lives in truly powerful ways. Check our Careers page for current openings.

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